Workshops

You know your business.

Now get to know your website.

Explore

Start your journey here! Learn about the pros and cons of five common website platforms: Canva, Shopify, Squarespace, Wix, and WordPress. In this workshop, we’ll expand on the Pros/Cons infographic and dive deeper into the advantages and disadvantages of each platform so that you can make an informed decision with regard to which one works best for you and your business. We’ll consider:

  • Is your business a brick and mortar or do you want to sell products online?

  • Are you selling physical products, digital products, courses, events, memberships, or a little bit of everything?

  • Is budget a consideration? Which platform has all the features you need without breaking the bank?

Plan

This workshop dives into the thought process behind your website. Who is your target market? What content makes sense for them? What functionality do you need in your website? It prepares you for the Gather Workshop.

Gather

This workshop covers sourcing your content with free image sites, copy assistance with AI, and important policies, etc. It prepares you for the Create Workshop.

Create

This workshop puts it all together. You’ll come to this in person class with all of the planning and assets you’ve gathered in the previous workshops. You’ll leave class with a live 3-5 page website, ready to take on the world! Note: Completion of the Explore, Plan, & Gather Workshops is required for registration.

Plan

Perfect for women who:

  • Don’t yet have a website but have a business or business idea.

  • Do have a website but are ready to redesign/rebrand or migrate to another platform.

What you’ll learn:

  • How to appeal to your ideal clients or customers with thoughtful branding and design.

  • What functionality your website needs.

  • What website pages and content make the most sense for your business.

  • How to organically drive traffic to your website.

Gather

Perfect for women who:

  • Have a clear vision for their website but need help sourcing content.

  • Want to utilize AI to assist with writing copy, but aren’t sure where to start.

  • Want to understand what the difference is between domains and hosting.

What you’ll learn:

  • What websites offer free stock images and graphics

  • How to create your own logo.

  • How to use AI to assist with writing copy.

  • How to check if your desired domain is available, and what to do if it isn’t.

Create

Perfect for women who:

  • Have attended both the Plan and Gather workshops and have all of their assets ready.

  • Have decided on Squarespace as their hosting platform.

  • Are ready to learn how to build and manage their website.

What you’ll learn:

  • How the Squarespace 7.1 fluid engine works.

  • How to manage your branding (colors, fonts, etc.) within the Site Styles section.

  • How to build your website strategically with Calls to Action and mobile friendly design.